Press conference at RSVP Much More where Co-founder of MTOKO designs discusses with a journalist about their designs for Malaria Hikubaliki being shown at Swahili Fashion Week 2010
Fauziyat Abood, Media and Advocacy Manager for John Hopkins University Center for Communication Programs Tanzania,Speaks with the journalist on Malaria Haikubliki in SFW 2010 at RSVP(Much More).WABUNIFU WATATU KUFANYA KAMPENI YA MALARIA HAIKUBALIKI
MALARIA HAIKUBALIKI SHOO KUFANYIKA NOVEMBER 4, 2010.
Wabunifu watatu wa mavazi wanaokuja juu katika fani hii hapa nchini, watapata fursa ya kuonesha kazi zao za ubunifu katika Siku ya kwanza ya Swahili Fashion Week 2010 ambayo ni 4 November, katika maonesho yakayolenga kuhamasisha kujikinga na Malaria, kupitia kampeni ya kitaifa ya kupambana na Malaria nchni inayojulikana kama MALARIA HAIKUBALIKI: Tushirikiane Kuitokomeza, kampeni ambayo imekuwa ikifanyika kwa kushirikina na washika dau wa malaria Tanzania ikiwemo Johns Hopkins University Center for Communication Programs kupitia VOICES Malaria Free Future project.
“Swahili Fashion Week ni tukio muhimu ambalo tutalitumia kuwafikishia ujumbe watanzania wa kuitokomeza Malaria, ikiwa ni jitihand endelevu zinazofanywa hapa nchini. Tunafanya kazi bega kwa bega na wabunifu wa mavazi kwa kushirikiana na sekta nyingine nyingi katika kupiga vita ugonjwa wa Malaria hapa chini.” Alisema Anna McCartney-Melstad, Advocacy Advisor for Voices for a Malaria Free Future-TZ.
Swahili Fashion Week, Fashion Advisory Board imewachagua wabunifu wa mavazi watatu kuwa miongoni mwa wabunifu watakaoshiriki katika Swahili Fashion Week ya mwaka huu ambao wataonesha kazi zao kwenye shoo ya Malaria Haikubaliki.
“Wabunifu hao watatu ni pamoja na Francisca Shirima, Mtoko designers na Diana Magesa kutoka Morogoro”. Aliwataja Saphia Ngalapi, Swahili fashion Week Media Manager.
Wabunifu hao wameandaa mavazi ambayo yatatoa picha halisi ya kampeni ya Malaria Haikubaliki. Hii ni mara yao kwanza kwa wabunifu hawa kushiriki katika jukwaa bora la maonesho ya mavazi la Afrika Mashariki, kwa hisani ya Malaria Haikubaliki.
“kwa kiasi kikubwa tunamini kwamba kwa kufanya kazi na wabunifu hawa vijana katika kampeni hii tutawafikia watu wengi, na tunaamini kuwa wabunifu hawa watatu watawakilisha mawazo yetu kwa jamii”. Alisema Fauziyat Abood, Media and Advocacy Manager wa John Hopkins University Center for Communication Programs Tanzania
Swahili Fashion Week 2010 pamoja na kuwezeshwa na MALARIA HAIKUBALIKI imefadhiliwa na Southern Sun, home of Swahili Fashion Week, Origin Africa, USAID Compete, BASATA (Baraza La Sanaa Tanzania), Ultimate Security, Monier 2000, Colour Print Ltd, Global Outdoor Ltd, Amarula, Vayle Springs Ltd, ZG Films, Darling Hair, Danish make up designs, Nipashe, Bilicanas, Perfect Machinery Ltd, 1&1 Internet Solutions, Sengi Tours, Ifashion, 361 Degrees na EATV, East Africa Radio.
Taarifa kwa Wahariri
Swahili Fashion Week ni jukwaa kubwa pekee linalowaleta pamoja wabunifu wa mavazi na watengenezaji wa bidhaa za mapambo kutoka nchi zote zinazozungumza lugha ya Kiswahili, ili kuonyesha ubunifu wao, kuuza bidhaa wanazozalisha, kubuni ajira, sambamba na kutengeneza mtandao kwa wabunifu kutoka maoneo hayo wanayoongea lugha ya Kiswahili, sambamba na kuhimiza dhana nzima ya kuthamini bidhaa zinazotengenezwa Afrika Mshariki.
Swahili fashion week in tukio ambalo linawajumuisha wabunifu wakongwe na wale wanaochipukia kuonyesha kazi zao, pia kutoa nafasi kwa wapenzi wote wa sanaa ya mavazi kujumuika pamoja na kufurahia ubunifu wa watanzania na kutoka nchi za jirani.
“Msisitizo zaidi umewekwa katika kuhakikisha kuwa sekta ya ubunifu inakuwa kikanda. Swahili Fashion Week inalenga kukuza sanaa ya ubunifu na kuwa jukwaa bora la kibiashara kimataifa na kwa nchi za Afrika Mahariki”. Alifafanua Mustafa Muanzilishi na Muuandaaji wa Swahili Fashion Week.
ABOUT MALARIA HAIKUBALIKI DESIGNERS
Diana Magesa
Born in 1977 in Shinyanga, Diana Magesa is a Tanzanian fashion designer.
In 2009, Magesa showcased her designs at Miss Universe Tanzania, which was held in Milimani City, Dar es Salaam. Her designs were very well received and made headlines in several newspapers. Her dedication and professionalism enabled the pageant to achieve its objectives to promote Tanzanian beauty, creativity and art.
Magesa went on to design national costumes for the winners that took part in Miss Universe, Miss Earth and Miss International. Her design for Miss Earth won the Best in National Costume, which was a first in Tanzania in the history of Miss Earth.
Magesa has taken part in a plethora of fashion shows and events over the last three years. In 2010, Magesa began teaching and inspiring children in Morogoro, Tanzania to be creators and designers.
Mtoko Designers.
MTOKO designs is a fashion label supported by YAA (Youth Awareness Association), an organization which aims to empower talented youth.
MTOKO designs are Salim Ally and Jerry Joseph. Once a model, Ally successively participated in the LADY IN RED fashion show in 2009 and 2010. Joseph is a designer who has previously worked with different musicians, actors and actresses.
MTOKO designs aims at changing the Tanzanian and African youths fashion trend, to make them acceptable wherever they are. It is a clothing range that utilizes African made materials and designs. Kanga, kitenge, Masai materials and tie-dye techniques are infused with other materials such as satin, silk, lace, linen and cotton.
MTOKO designs wants to challenge people’s normal perceptions of the kanga being worn by older women by reproducing it in a new innovative way. They also produce jersey t-shirts and tops made locally by a new textile factory in Tanzania.
As a label, MTOKO designs have already dressed NIRVANA presenters, Banana Zorro and his band, other Tanzanian musicians, actors and actresses.
The continued success in East Africa has allowed MTOKO designs to expand the supply of their products to Kenya and Uganda.
Francisca Shirima
Francisca Francis is a born artist, a devoted enthusiast of the fashion industry whose creativity has impressed a large number of Tanzania’s Fashion industry elite.
Francis believes fashion plays a major role in people’s everyday life. Her natural progression as a designer was instinctive; she felt she was born to do it. Showcasing in several shows in and outside the country, Francis has worked with a number of designers in fashion shows such as Lady in Red, Red ribbon, Usiku wa Khanga, Swahili fashion week, Tanzania Mitindo House Fashion week 2009 and Afro Arabs festivals in Uganda. Francis participated in RAFDA competitions and reached the semi-finals in 2008.
Francis is the founder and owner of fashion label Frankoo designs. The brand promotes local African materials like Khanga, Vitenge and batiks, combining them with bridal satins and cotton to captivate her customers.
Frankoo designs philosophy integrates beautiful African fabrics into modern styles to entice individuals to wear African attire.
ABOUT Malaria Haikubaliki
WHAT IS MALARIA?
Malaria is a disease caused by parasites of the Plasmodium species. It is transmitted to humans through the bite of an infected anopheles mosquito. The parasite enters the bloodstream and causes fever, headaches and other flu-like symptoms. If left untreated, the infection in its most severe forms can lead to a coma and death.
WHAT IS MALARIA’S EFFECT IN TANZANIA?
According to the National Malaria Control Program in Tanzania:
The number of clinical malaria cases per year is estimated to be 17-20 million resulting in approximately 80,000 deaths.
It is estimated that malaria contributes to about 36% of all deaths in Tanzanian children less than five years of age and pregnant women are especially vulnerable to malaria due to their low immunity status.
Over 40% of all outpatient attendances are attributed to malaria in health facilities.
In every 5 minutes one child dies because of malaria
Malaria disproportionately affects the poor, particularly children and pregnant women who are more likely to be exposed to infection and have the most limited access to malaria prevention, treatment, and control measures.
In addition to the death toll, malaria contributes to the cycle of poverty and limits economic
Development: Malaria illness and death cost Africa at least $12 billion in lost productivity every year
Malaria also contributes difficulties in school-26.3 percent of children with cerebral malaria test positive for cognitive impairment two years later.
CAN WE REDUCE MALARIA DEATHS?
YES. Malaria is a preventable and treatable disease.
Simple tools like LLINs (Long Lasting Insecticide Treated Nets), prompt treatment-seeking for children’s fever, correct diagnosis of malaria, treatment with the correct medicine (ACTs), two doses of preventative treatment for pregnant women and safe indoor spraying save lives every day. The Malaria Haikubaliki (Malaria is Unacceptable) national communication campaign covers all malaria interventions in communicating to Tanzanians important information about these interventions. The National Malaria Haikubaliki campaign is being implemented by a number of malaria partners in Tanzania including Johns Hopkins University Center for Communication Programs, PSI, NMCP and MNM.
SUCCESS IS WITHIN OUR GRASP
Tanzania has very strong malaria programming and the tools to kick malaria out of the country. There are currently many ongoing net programs: Hati punguzo is a voucher scheme that offers highly subsidized ITNs to pregnant women and children below one year of age, the Under five catch up campaign (U5CC) it is a mass distribution of free LLINs (Long Lasting Insecticide Treated Nets) to all children under five years of age and the current Universal Coverage Campaign will ensure that all sleeping spaces in Tanzania will be covered by free LLINs.
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