KFC's chicken hunt sounds a cautionary note to Western fast-food rivals seeking to expand in Africa.
The Subway sandwich chain, which is owned by Doctor's Associates Inc., has almost 30 restaurants on the continent and plans to open 20 in Kenya over the six next years, plus others in Tanzania, Zambia and South Africa. "The business environment in Africa for us has been relatively sluggish until recently," says Don Fertman, Subway's chief development officer. He says the company expects to see additional progress this year.
[excerpts from The Wall Street Journal article - As KFC Goes to Africa it Lacks Only One Thing: Chickens]
The Subway sandwich chain, which is owned by Doctor's Associates Inc., has almost 30 restaurants on the continent and plans to open 20 in Kenya over the six next years, plus others in Tanzania, Zambia and South Africa. "The business environment in Africa for us has been relatively sluggish until recently," says Don Fertman, Subway's chief development officer. He says the company expects to see additional progress this year.
[excerpts from The Wall Street Journal article - As KFC Goes to Africa it Lacks Only One Thing: Chickens]
Source: http://www.wavuti.com/#ixzz2L3d0qVKx
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