SBL SCOOPS A GOLD MEDAL FOR ITS PREMIUM SERENGETI LAGER

Serengeti Breweries Limited , through its Premium Lager Brand (PSL), has this year , once again , scooped the German Agriculrural Society (DLG) Award , for third year running. From left Marketing Manager Caroline Ndungu , Managing Director SBL Richard Wells and Brew Master Ralf Schuster.Wells said that SBL has been participating in the beer testing event in DLG since 2008 and has successively managed to win the award for the brand.Mr. Wells said that DLG competition is considered as the toughest testing organisation in the world for beer and it's also an expensive undertaking to take part in such an activity. "In the last 4 years , PSL , has won a series of GOLD medals from both DLG and Monde selectin , which are internationally recognized to be one of the toughest testing organisations in the word for beer" he noted.Today we want to share with you the quality credentials and awards won by PSL and why we believe and know the brand deserved the Golden Quality Awards".
The awards like DLG have placed PSL in the arena of key international beers,each food& becarages category is tested once a year within the scope of the voluntary product -focused international DLG quality competitions held in different regions of Germany each time.

Brand Manager Serengeti Lager Allan Chonjo speekeing at the Press Conference today held ath the Movenpick Royal Palm Hotel Dar es Salaam.

The Marketing Director of SBL Ms.Caroline Ndungu (Left) said that quality is the key in the beer industry and that is stictly observed at SBL,"The finest ingrediends and the brewing process are also vital and for PSL to win this International award, it is a reflection of the hardwork the brew master and his team has put in"Premium Serengeti Lager has grown,over the years, to be one of Tanzania's leading beer brands.Refreshing crisp, it is the first lager in Tanzania to be 100% Malt.

The PSL quality campaign that is being launched today will sail through weeks countrywide with three phaces that will incoporate a number of activities including the annual event 'Fiesta'.There will be shining Golden moments for this award winning brand that made the consumers and the country proud.